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Alan Daniel 2c892acec4 feat(www): add Notion database as form destination for /go pages (#45175)
## I have read the
[CONTRIBUTING.md](https://github.com/supabase/supabase/blob/master/CONTRIBUTING.md)
file.

YES

## What kind of change does this PR introduce?

Feature

## What is the current behavior?

`/go` page form submissions can be routed to HubSpot and Customer.io,
but there's no way to send the same data to a Notion database.
Partnerships needs Notion as a third destination.

Relates to
[DEBR-265](https://linear.app/supabase/issue/DEBR-265/notion-database-for-go-pages).

## What is the new behavior?

Adds a `notion` provider alongside `hubspot` and `customerio` in the
form CRM config. Each page can now declare:

```ts
notion: {
  database_id: '21b5004b775f8058872fe8fa81e2c7ac',
  columnMap: { email_address: 'email', first_name: 'first_name' },
  staticProperties: { source: 'Website Go Page' },
}
```

A new `NotionClient` fetches the target database schema once per
submission to auto-detect each column's property type (`title`,
`rich_text`, `email`, `number`, `select`, etc.) so the config stays a
plain string→string map. Unknown columns are silently skipped. The
submit action reads `NOTION_API_KEY` from env and dispatches in parallel
with the existing providers.

## Additional context

- New env var required on Vercel: `NOTION_API_KEY` (a Notion internal
integration token with write access to the target database).
- Simplified `CRMConfig` from a discriminated-union-of-all-combinations
to a plain object with optional providers; the "at least one provider"
invariant still lives in the Zod schema refinement. This avoided a 2^3 -
1 = 7 member union and a generic `CRMClient<T>` whose call site was
already casting to `any`.

<!-- This is an auto-generated comment: release notes by coderabbit.ai
-->
## Summary by CodeRabbit

* **New Features**
* Added Notion as a CRM provider for form submissions with schema-backed
mapping, validation, and automatic creation of Notion database pages.
* Exposed a typed Notion form config for configuration and validation;
example lead-gen form includes a Notion mapping.

* **Bug Fixes / Improvements**
  * Simplified CRM option handling and made submission behavior clearer.
* HubSpot submissions now URI-encode identifiers to avoid endpoint
errors.
* Improved Notion request handling, caching, and error reporting; Notion
sends in parallel when configured.
<!-- end of auto-generated comment: release notes by coderabbit.ai -->
2026-05-05 12:08:27 -04:00
..

supabase.com

Overview

Refer to the Development Guide to learn how to run this site locally.

To get started copy the example env file using cp .env.local.example .env.local.

Best practices

Images

  • Resize images: All new images should be resized to only the maximum resolution needed when rendering on the frontend. Don't upload images larger than what will be displayed.
  • Compress images: All new images should be compressed before committing. Use tools like Clop or ImageOptim to reduce file size without noticeable quality loss.
  • Image locations: Store blog post images in apps/www/public/images/blog/. Event images go in apps/www/public/images/events/.

OG image generation

Open Graph (OG) images for social sharing are handled differently across content types:

  • Blog posts: Use static images via imgSocial and imgThumb fields (see Blog posts section below)
  • Events: Use dynamic generation via Edge Function (with optional og_image override)
  • Customer stories: Use dynamic generation via Edge Function (no static option)

The og-images Edge Function (supabase/functions/og-images/) automatically generates OG images for events and customer stories. It's deployed via .github/workflows/og_images.yml when changes are made to the function code.

Development: In local development, the function runs at http://127.0.0.1:54321/functions/v1/og-images. Ensure Supabase is running locally (supabase start).

Content frontmatter image fields

Different content types use different image field conventions:

Blog posts

Blog posts support two image fields in their frontmatter:

  • imgSocial: Used for Open Graph and social media sharing (X, LinkedIn, etc.). These images should include text overlays since they appear standalone in social feeds without accompanying text.
  • imgThumb: Used for internal thumbnails displayed on the blog listing pages and featured posts. These images don't need text overlays since they're always displayed alongside the post title and description.

This naming convention was introduced to replace the previously confusing thumb and og fields, which were often mixed up. The new names clearly indicate:

  • imgSocial: Purpose-built for social media sharing (needs text overlays)
  • imgThumb: Optimized for site display (clean, no text overlays)

This separation allows you to optimize images for their specific use case while maintaining a clear, unambiguous naming convention.

Image path format

Always use relative paths (just the filename or subfolder/filename). The /images/blog/ prefix is added automatically by the code.

  • Correct: imgSocial: my-post/og.png or imgSocial: og.png
  • Wrong: imgSocial: /images/blog/my-post/og.png (creates double prefix)

Image fallback behavior

For site display (what visitors see):

  • Priority 1: imgThumb
  • Priority 2: imgSocial (if imgThumb is missing)
  • Priority 3: /images/blog/blog-placeholder.png (if both missing)

For social sharing (Open Graph meta tags):

  • Priority 1: imgSocial
  • Priority 2: imgThumb (if imgSocial is missing)
  • Priority 3: No fallback (undefined)

What happens if fields are not provided?

  • If only imgThumb is provided: Site displays the image correctly, social sharing uses imgThumb as fallback
  • If only imgSocial is provided: Social sharing uses it, site display uses it as fallback
  • If neither is provided: Site shows placeholder image, social sharing has no image
  • Best practice: Provide both fields for optimal display and social sharing

Example

---
title: 'My Blog Post'
imgSocial: 2025-01-01-my-post/og.png # Relative path - with text overlay for social sharing
imgThumb: 2025-01-01-my-post/thumb.png # Relative path - without text, clean image
---

The images would be stored at:

  • apps/www/public/images/blog/2025-01-01-my-post/og.png
  • apps/www/public/images/blog/2025-01-01-my-post/thumb.png

Or if using the same image for both:

---
title: 'My Blog Post'
imgSocial: my-image.png # Stored at: apps/www/public/images/blog/my-image.png
imgThumb: my-image.png
---

Events

Events use different image fields to avoid confusion with their display patterns:

  • thumb: Used for event grid item thumbnails (small cards in listing)
  • cover_url: Used for the featured event banner (large display on events page)
  • og_image (optional): Used to override the dynamically generated OG image for social sharing

OG image generation

Events automatically generate Open Graph images using the og-images Supabase Edge Function. The function creates images dynamically based on:

  • Event type (conference, hackathon, etc.)
  • Title (or meta_title if provided)
  • Description (or meta_description if provided)
  • Date (formatted as "DD MMM YYYY" using the event's timezone)
  • Duration (if provided)

If you need a custom OG image that differs from the auto-generated one, you can provide an og_image field in the frontmatter. This will override the dynamic generation.

Example:

---
title: 'Supabase Meetup'
thumb: /images/events/2025-01-meetup/thumbnail.png
cover_url: https://external-cdn.com/event-banner.jpg
og_image: /images/events/2025-01-meetup/custom-og.png # Optional override
---

Note: The og_image field is optional. If not provided, OG images are generated automatically via the Edge Function.

Go pages (/go/*)

/go/ is a system for building standalone campaign landing pages (lead generation, legal, thank-you flows). The name is intentionally generic — these pages are typically linked from ads, emails, or partner campaigns and are not part of the main site navigation.

Pages are defined as TypeScript objects (not MDX files) and validated against Zod schemas at build time.

Parts

Location Purpose
apps/www/_go/ Page definitions. Each file exports a page object. index.tsx registers all pages.
apps/www/app/go/[slug]/page.tsx App Router route — renders the page for a given slug, handles 404s and metadata.
apps/www/components/Go/GoPageRenderer.tsx www-specific wrapper — adds the Supabase logo header and footer, registers custom section renderers.
packages/marketing/src/go/ Framework-agnostic core: schemas, section components, templates, form server action.
packages/marketing/src/crm/ CRM client abstraction (HubSpot + Customer.io) used by the form server action.

Page structure

Each page specifies a template which determines its top-level layout:

  • lead-gen — hero + arbitrary sections (form, metrics, feature grid, tweets, social proof, etc.)
  • thank-you — hero + sections + confetti animation
  • legal — hero + table-of-contents sidebar + markdown body

Pages are arrays of typed section objects. The SectionRenderer in packages/marketing dispatches each section to the right component based on its type field.

Custom renderers

The marketing package doesn't know about topTweets data or the Pages Router basePath, so the tweets section type has no default renderer. GoPageRenderer.tsx in www registers TweetsSection as a custom renderer for that type. This is the extension point for any section that requires www-specific dependencies.

Adding a new page

  1. Create a new file in apps/www/_go/<category>/my-page.tsx exporting a page object.
  2. Register it in apps/www/_go/index.tsx.
  3. The page will be available at /go/<slug> automatically via static generation.

Customer Stories (Case Studies)

Customer stories are defined in MDX files (apps/www/_customers/*.mdx) and use a different approach:

  • No og_image field: Customer stories do NOT use static OG images
  • Dynamic OG generation: All customer story OG images are automatically generated using the og-images Supabase Edge Function
  • The function creates images based on the customer slug and title (or meta_title if provided)

Do not include an og_image field in customer story frontmatter. It will be ignored. OG images are always generated dynamically.

Example (in apps/www/_customers/company-abc.mdx):

---
name: Company ABC
title: Company ABC built their platform with Supabase
# DO NOT include og_image - it's generated automatically
logo: /images/customers/logos/company-abc.png
---

Legacy Case Studies (in data/CustomerStories.ts):

  • imgUrl: Path to the case study image in the source data
  • This gets mapped to imgThumb when rendered via BlogGridItem component
  • Case studies only need one image for site display (no separate social sharing image)

Example (in data/CustomerStories.ts):

{
  type: 'Customer Story',
  title: 'Company ABC built their platform with Supabase',
  description: '...',
  organization: 'Company ABC',
  imgUrl: 'images/customers/logos/company-abc.png', // Full path from public/
  logo: '/images/customers/logos/company-abc.png',
  url: '/customers/company-abc',
}